Now that’s Nasty… 2Tom’s launches “Worst Blister Challenge”

Contest asks Participants to Upload Photos of their Nastiest Blisters for a chance to Win

(Boston, MA)—April 15, 2010— Calling all Runners, Hikers, Cyclists, Dancers, and anyone else with extreme blisters. 2 Toms has officially launched its “Worst Blister Challenge.”  The contest asks participants and blister sufferers to upload a picture of their blistered feet for a chance to win.  First place receives a $150 valued 2Toms Family of products care package. All contestants will receive a FREE SAMPLE, just for entering.

“The worse and more extreme the blister is…the more likely it is that you’ll win,” said Katie Smith, general manager and marketing director, 2Toms. “It is slightly embarrassing because feet are gross for sure, but the idea behind the contest is that the worst blisters surely need 2Toms BlisterShield.”

Contest submissions are now being accepted:  http://wildfireapp.com/website/6/contests/31469/entries/new

Here is the campaign schedule:

  • Submissions: April 14th – June 16th
  • Voting: April 14th – June 30th
  • Winner Announced: July 6th

“So far the campaign is catching on fast and we are seeing a lot of competitive uploads,” said Jeremy Mays, the campaign’s creative director and president, Transmyt Marketing. “Our twitter numbers are growing and so are our Facebook Fans.”

To view the photos or hear some of the grossed out reaction, fans can join the contest or join 2Toms on Facebook at http://www.facebook.com/2Toms.

All photos must include blisters on your foot to be eligible to win.